Green marketing seminar
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Browsing All Posts filed under »Marketing«
Marketing for schools
May 17, 2010
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The story of one school’s marketing efforts, plus thoughts on the use of email for communication and promotion. One of the highlights of my paid and voluntary career to date has been a stint as a school trustee. Like more than 100,000 other New Zealanders over the last 21 years, I put my hand up… [Read more…]
Where is your audience?
February 17, 2010
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These days, when you want to get your news out there, there are a number of alternatives to traditional print and broadcast media. With all the buzz about “social media” on the Internet, are we running the risk of neglecting a technology that reaches into far more people’s lives?
Make ‘em happy!
February 9, 2010
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As many of my clients and readers are aware, I am a big fan of developing business and stakeholder relationships with regular, personalised contact. As an organisation, whether commercial or not-for-profit, there is no better way to make people happy than to show that you care. And the first step to showing you care is… [Read more…]
The Cost of Love
January 28, 2010
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There are two reasons for embracing email newsletter marketing. Cost and love.
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July 22, 2010
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