Market research, branding and positioning
Presenter: Peter Taylor
27 May 2010
This workshop is part of a fully-funded programme of six workshops designed specifically for growing food and beverage businesses. Run by the Canterbury Development Corporation in conjunction with the Selwyn District Council and New Zealand Trade and Enterprise.
The presenters will help you understand and harness the true potential of your business by addressing some of the essential skills and knowledge required to develop food and beverage businesses, both domestically and off-shore.
Other workshops in the series include strategic planning for growth; pricing and margin control; best channels to market; environmental considerations that make financial sense; making the most of trade fairs.
Follow-up coaching with the presenters provides a valuable opportunity to discuss challenges and opportunities specific to your business.
If you are a motivated business owner or manager in the food and beverage sector, this is a valuable opportunity not to be missed!
Spaces are limited to ensure maximum benefit for attendees. Please register and complete an application form online at www.cdc.org.nz. The close off date for applications is Monday, 3 May 2010.
Tags: marketing strategy, training
