How to Avoid being Tarred with the Eco-Farce Brush
Green businesses face significant risks when communicating their environmental sustainability credentials. Misdirected enthusiasm can undermine the authenticity of your work and, worse, could land you in hot water with the Commerce Commission. This seminar will assist you to safely negotiate the legal and marketing green wash hazards, while ensuring customers come to associate your brand with sound environmental management.
Presenters:
Greg Allan – Commerce Commission
Peter Taylor – Claude Marketing
Carlin Archer – Ecobob and Green List
RSVP’s are essential for this informative and interactive workshop as spaces are limited.
When: June 3rd 2009 1pm – 4pm
Where: Boffa Miskell Ltd, Conference Room, Level 6, 86 Gloucester Street, (cnr Oxford tce) Christchurch. Parking instructions given upon registration
Cost: $35 SBN Members – $65 Non Members
RSVP to Carolyn Brown– e-mail southern@sustainable.org.nz ph 03 9432022 by the 28th May
